Joost™ Privacy Policy

Last updated: November 2007

Philosophy

We have designed the Joost™ Software to bring you free personalized television supported by the advertisements that are most likely to interest you. To do this, we request some information from you and automatically collect other information about your usage of our services. While this allows us to offer you the best service possible, we understand the critical importance of personal privacy and want you to understand how we handle your personal information. In this Privacy Policy, "Joost" (and "we" and "our") means Joost US Inc (if you are using the Joost Software in the United States), Joost UK Limited (if you are using the Joost Software in the United Kingdom) or Joost Technologies B.V. (if you are using the Joost Software anywhere else in the world).

Information We Collect About You and How It is Used

We only collect information that we believe will improve our ability to offer this service to you. We collect all of the following categories of information:

• Personal Attributes/Interests: We ask for your gender, age/date of birth, country, and your likes/dislikes. We use this information to suggest programming, to deliver advertisements, to learn about our audience, including through non-personally identifiable statistics (e.g. percentage of male viewers aged 35-44), and to apply what we've learned to improve the service.
• Viewing History: We collect information on viewed e-mails, web pages, programming and advertisements and use this information for the same purposes as described for Personal Attributes/Interests and also for troubleshooting. Here are more details:
  • Viewing E-mails: E-mails we send you may allow us to determine whether you have opened the e-mail or clicked on a link within the e-mail. Additionally, many of these e-mails are HTML based and collect information similar to the way most web sites collect information (see "Viewing Web Pages" below).
  • Viewing Web Pages:
    • Information We Collect: As with most web sites, your computer sends information that gets logged by a web server when you browse our site. This typically includes your computer's IP address, operating system, browser name/version, the referring web page, requested page, date/time, and sometimes a "cookie" (which can be disabled using your browser preferences) to help the site remember your last visit. If you are logged in, this information is associated with your personal account. The information is also included in anonymous statistics to allow us to understand how visitors use our site.
    • Information Collected by Third Parties: The joost.com website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. Additionally, if you have a Facebook account, the joost.com website allows you, if you choose to do so, to share certain of your activities on joost.com with your Facebook friends, such as, for example, information about what you start watching from joost.com or whether you subscribe to any of Joost's RSS feeds. We use a cookie provided by Facebook Inc. ("Facebook") to collect and share this information with Facebook. The information shared with Facebook will be transmitted to and stored by Facebook on servers in the United States. If you elect to share this browsing information with your Facebook friends, your activities on joost.com will appear in your newsfeed on Facebook. You will be able to opt in or out of sharing this information through your Facebook account, and accordingly, your sharing of this information is subject to the Facebook privacy policy and other terms, and not this privacy policy. By using the joost.com website, you consent to the processing of data about you by us, Google, Facebook or other third parties in the manner and for the purposes set out above.
    • Cookies: We may from time to time implement "cookies" or other features to allow us or third parties to collect or share information that will help us improve our site, the Joost™ software and the services we offer, or help us offer new services and features. A cookie is a small amount of data, that often includes an anonymous unique identifier, that is sent to a user's browser from a Web server and stored on a user's computer hard drive. Usage of a cookie is in no way linked to any personal information about you. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of the joost.com website.
  • Viewing Programming and Advertising: As with browsing web pages, when you watch programming and advertising on the Joost™ Software, most of the same information is sent to us (including, IP Address, operating system, etc.); but, instead of page views, your computer sends us information on the show or advertisement viewed by the installed software and the associated channel and time.
  • Community & Support: We'd love for you to help us make the Joost™ Software and service the highest quality online television service with the very best community support. If interested, you have the option to submit bug reports, feature requests, and other feedback to our engineers; you can also post questions and answer other user questions in our community forums. Our chat service allows you to participate in our television community; to do so, we maintain information, such as your nickname, contact list, and status messages, including what show you are currently watching (if you explicitly choose to enable this option). In addition, these and similar services in the future may require us to maintain your account name and password.
• Email Address: We ask you for your email address. We, and companies that we may engage from time to time to provide products and services to us or otherwise act on our behalf, use this information to (i) send you newsletters that keep you updated about the Joost™ Software or its service, including, information about available upgrades, functionality, features, and/or programming, (ii) ask you to participate in surveys that help us make the Joost™ Software and service better, (iii) respond to or confirm your requests, and (iv) notify you of service issues and unusual account actions (e.g. password resets). We will assume you are interested in receiving e-mails from us (or from companies who we may engage from time to time to act on our behalf), and will allow you to "opt-out" if you are not interested.
• Beta Tester Selection: While in a limited beta testing stage, we ask for your website/blog address, self-described user category (e.g. TV addict or blogger), and anything else you choose to tell us. This information helps us select the right mix of beta testers.

The above information is stored by Joost Technologies B.V. in the Netherlands.

Security

We take many precautions to keep your personal information secure from unauthorized access, such as encrypted transmission between your computer and our servers and internal corporate policies to limit access to systems that store your personal information. We continue to store your personal information for so long as it is necessary to provide you our service and periodically destroy old personal information in accordance with our company policies, including when it is no longer essential to our ability to offer you the same high quality service. In most cases, we will keep one archival copy of your information to allow us to comply with laws or respond to legal processes.

Sharing of your Information with Others

We will never sell or rent your email address or any of your personal information! Unless we get your explicit approval in advance, we will only share your personal information as we believe is necessary to:

• keep you updated, respond to, confirm or fulfill your requests, and notify you of service issues and unusual account actions;
• enforce our Terms of Service or the Joost End User License Agreement;
• protect personal safety;
• comply with laws or respond to legal processes;
• allow for a change of ownership of Joost and associated transfer of all personal information to the new owner of Joost, in which case your information still remains protected under this Privacy Policy;
• allow third party suppliers, vendors, contractors and other parties to provide products and services to us or to you, or to otherwise act on our behalf (this may include, without limitation, us authorizing such third parties to email our users regarding updates, surveys and other inquiries regarding their experience with the Joost™ Software and service);
• allow for advertising and other audits, and surveys, to, among other things, validate the size and composition of the viewing audience, and understand its experience with the Joost™ Software and service. This may require, among other things, disclosing your viewing history and/or disclosing records showing which advertisements were viewed by which IP addresses.

We will also share statistical and demographic information about our users and their use of the Joost™ Software with suppliers of advertisements and programming. This would not include anything that could be used to identify you or to discover individual information about you.

Third Party Applications

We, and third parties, may from time to time make small software applications - that we sometimes call "widgets" - available for your use on or through the Joost™ Software. These applications may separately access, and allow a third party to view, your identifiable information, such as your name, your Joost name, your computer's IP Address or other information such as what you are watching during any given session, and any cookies that you may previously have installed or that were installed for you by a third party software application or website. Additionally, these applications may ask you to provide additional information directly to third parties. Third party products or services provided through these applications are not owned or controlled by Joost. You are encouraged to read the terms and other policies published by such third parties on their websites or otherwise.

Using Your Personal Information in Other Countries

Your country's privacy laws may require your consent before your personal information can be exported to countries with weaker privacy laws. Our Terms of Service requires your consent to this practice so that we can enhance our service quality by operating in multiple countries. No matter where your information is processed, this privacy policy will remain in effect.

Access to Your Information

You can access and update most of your personal information through the Joost™ Software. If you wish to review and/or correct any other personal information not yet available through the Joost™ Software, please send a request to privacy@joost.com. We will accommodate your request to the maximum extent practical.

Information on Children

The Joost™ Software is not intended for children under the age of 13. We do not knowingly collect or maintain any personal information or non-personally-identifiable information from anyone under the age of 13 nor is any part of our website, software or service directed to children under the age of 13. We will close any accounts used exclusively by such children and will remove and/or delete any personal information we believe was submitted by any child under the age of 13.

EU Safe Harbor Compliance

Our US affiliates adhere to the European Safe Harbor principles as set forth by the United States Department of Commerce regarding the collection, use, and retention of personally identifiable information collected from citizens of the European Union. For more information, please visit http://www.export.gov/safeharbor.

Changes to this Policy

We will place a notice on our web site when any significant changes are made to this privacy policy.

Feedback

It is extremely important to us that your privacy is treated with the utmost respect. If you have any concerns, questions, or ideas on how we can do a better job at this while offering our unique personalized television service, please let us know by emailing privacy@joost.com.