World famous TV journalist Christine Ockrent is in Davos Switzerland at the World Economic Forum 2005 where celebrity faces are key tools in developing awareness about poverty throughout the world. Here she meets Academy and Grammy award-winning singer songwriter, producer and former Commodore, Lionel Richie. Lionel discusses the progression of his career, through hard times to rediscovering himself, and his role in "awakening" the public to the problems of poverty in the world today.