Staying Alive: An MTV and CNN News Special has been produced for World AIDS Day 2004 and will be broadcast on both channels to a potential worldwide audience of over one billion people. In a unique creative approach, local MTV channels and CNN bureaus around the world worked together to produce news segments focusing on how HIV/AIDS affects young people in each region. Segments feature local CNN news reporters or MTV VJs in Brazil, China, India, Mexico, Tanzania, Thailand, the UK and the US. The special programme deals with many different issues related to HIV/AIDS, including access to treatment, condom usage, discrimination and rising infection rates, among others. By covering such a wide variety of topics, the show offers viewers the chance to see how the disease touches all people regardless of age, ethnicity, country or socio-economic background.

Staying Alive: An MTV and CNN News Special has been produced for World AIDS Day ...